My colleague and I discovered the Nike Training App and instantly fell in love. She’s convinced she can replace her personal trainer with her iPhone, and I’m convinced I might have found a workout routine that will keep my attention, especially after we created the Nike Training App Challenge. We’re pairing our intrigue for the App with a little social media experiment…
The App is specifically for women, and offers 4 categories of workouts:
The first three categories have 30-45 minute workouts in three levels: Beginner, Intermediate and Advanced; the GET FOCUSED category contains shorter 15 minute workouts. Within LEAN, TONED and STRONG there are 18 workouts total.
After completing 60, 240, 420 and 780 minutes of workouts you unlock a rewards badge that reveals an exclusive bonus workout (abs, yoga, etc) or a recipe. The App allows you to immediately sync your workouts to your profile, then post to Facebook or Twitter.
The goal of our challenge is to complete every workout featured on the App (there are over 60 workouts total). We’re starting with all the beginner workouts, and by completing 3 per week we’ll be done with all the Beginner workouts in 6 weeks. After we complete a level we celebrate (details pending), then we move on to Intermediate, then Advanced. The entire challenge will last 18 weeks.
Train, then Tweet!
The last component to the challenge involves social media. In addition to actually completing 3 workouts a week, we must tweet about it, using the hashtag #NikeTraining. We don’t tweet annoying post workout tweets “I feel so amazing, just completed another workout, I’m so strong!” We tweet fun comments, mostly specific to the workout itself “Who is Crazy Ivan and why does he move like that?” (Crazy Ivan is the name of an ab workout.)
The goal is to tell more people about the App, and see if Nike picks up on the tweets.
We’re in the second week of the challenge and so far so good (and sore). We have a group of 3-4 participants in the office, and would love for you to join us! #Nike Training.
Do you have great workout apps that you love?