Altrusocialmedia // PART II!

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Social media giving platforms – so many options. Part 2

Thanks for checking in two weeks ago, when I compared three dominant online fundraising tools: Facebook Causes, Crowdrise and Jumo.

Now I’ll outline a few others that are a bit smaller, without the star power or following, but still worth knowing. Make sure to read my analysis at the end of this post!

Razoo: “Change your world, one donation at a time”

What: A platform for individuals to fundraise for an organization or for a non-profit to accept donations. Razoo takes 2% for credit card processing and overhead.

Who: Founded by Brian Fujito,  the former CFO and partner of, Razoo is based in DC. They have raised more than $42, 000,000 for causes.

What’s cool about it: You can see where other people are giving and very community focused.

TwitPay: “Leverage your social networking investment”

What: A platform for individuals and organizations to execute Twitter based campaigns. People use their Twitter network to raise money and awareness. The donations are based on re-tweets. It charges a percentage of the donations actually paid, including a small transaction fee.

Who: Founded by Ashish Bahl, Founder of Exchange Place, iXL Financial Services, and Harbor Payments. Currently Chairman & CEO of Acculynk. The leadership team are executives at GM and EVP, and Coca-Cola.

What’s cool about it: A re-tweet can raise money for a campaign! But, they appear to only have two success stories profiled on their site, and their latest news article is from Dec, 2010.

ChipIn: “ The easy way to collect money

What: A tool for small causes or campaigns to collect money via PayPal. They market to individuals, bloggers and nonprofits for “blograising” Their hook is the widget: “The ChipIn widget is a Flash application that shows the details of your ChipIn, such as your monetary goal, how much money has been raised, and when your ChipIn ends.” (From ChipIn site). They collect the money and offer a tracking tool. They take a percentage for credit card fees.

Who: Created by Entrepreneur Carnet Williams, also Executive Director of HiBEAM; Associate Dean, Stanford Law School; etc.

What’s cool about it: Fundraisers don’t need to worry about the money handling component and everything is already tracked.

Ammado:Your way to make a difference”

What: Targeting individuals, nonprofits and companies, this platform allows people to give and fundraise. They are based in Ireland, able to accept more than 30 currencies and work with international organizations. They also focus on creating company fundraising programs, offering tools for payroll giving and pay matching.

Who: Peter Conlon Founder and CEO, before co-founding in 2005, Peter Conlon founded Xsil Limited, a world leader in the supply of laser machining tools for the semiconductor industry. They have offices in worldwide.

What’s cool about it: The site looks great. The international focus is appealing, a user can choose to donate to a very specific cause, organization or search by category or country.

NOTE: One more tool –  FirstGiving– was down at the time of this blog entry…

Personal analysis: Without a doubt, Ammado gets my vote for best site, most interesting and most alive! It feels very active, and the option to donate by country, category or cause is very appealing. I see them doing very well in emergency situations, including natural disasters, food shortages, etc.

Have you used any of these? Which one is your favorite?

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2 Responses to Altrusocialmedia // PART II!

  1. Amelia thanks for sharing these tools! Really loved the tips next to them. You know with the Haiti earthquake me and a lot of folks I know made donations primarily because we felt compassionate for the folks suffering, but really because we read status updates on Facebook which reminded us of the compassion and told us exactly how to do it easily by texting a number. I think (and I hate to say this makes a difference) in fund raising efforts especially targeting a larger population, ease of use and accessibility makes a huge difference. Haiti was also a huge and very unfortunate event. I don’t know much about fund-raising but I wonder what the situation is for less well known organizations trying to raise funds online and how they overcome the trust barrier?

    P.S. – I’ve bookmarked your analysis for future reference, so thanks… really. 🙂

  2. sdhyland says:

    Great post. I’ve been wondering of ways for various charities to raise money through the use of social media – unfortunately I don’t think I’m smart enough to think of a way myself :(.

    I think this post exemplifies the effectiveness of social media for budding philanthropists and entrepreneurs. It’s funny because I was actually talking to Chandrika on Metro-North a couple of weeks ago about charging tweets for charity. I now see, through sites like TwitPay, that my dreams have been dashed! It’s ok.

    It’s great that you’re so involved in finding ways to contribute to social causes through social media (seems as though your B&MG Foundation experience is coming through here). It’s interesting that social networking platforms can represent such a wide spectrum of activities – timely news cycles, communication tools, defamation.
    platforms (Courtney Love), and now charity outlets.

    Wouldn’t it be a good idea if a site like Twitpay and Ammado combined? It seems as though Twitpay fails to work well as an individual service – maybe it should combine with various charities that already have Twitter accounts (as well as a credible online following). Maybe reach out to celebrities as well?

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